Sentry Page Protection

Observation Task 1


Analyse the image below and subsequently explain your observations to the examiner.

Average Candidate Response
This is company logo which is rectangular in shape and is comprised of the colours black, white and gold. It contains the text ‘BlackStone’ and ‘Tutors’ underneath.
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​Excellent Candidate Response
  1. ‘Outside in approach’  - Describe the image objectively from the outer corners to the central and more intricate details
  2. Avoid emotive, subjective descriptors (beautiful, lovely, ugly)
  3. Comment on:
​Size
Shape
Surroundings
Scriptures (Text)
Spacing
Sides
Centre
Colour
Orientation
​This is an A4 piece of white paper horizontally orientated with what appears to be a company logo positioned in the centre of the page. The logo is rectangular shaped and of approximate dimensions 15cm by 8cm. The logo background is dark black in colour and contrasts the internal scriptures and images. The left hand size of the logo comprises of 4 3x3cm diamond shapes combing to resemble a larger diamond. The apex of the four diamonds is clear white in colour, whilst the remaining three diamonds are gold-brown. Adjacent to the diamonds, and occupying the centre and right side of the logo are two lines of text likely reflecting the relevant companies’ name.  The top line states the word ‘BlackStone’ with ‘Black’ transcribed in white and ‘Stone’ transcribed in gold-brown. The letters ‘B’ and ‘S’ are in upper case whilst the other letters are in lower case. Beneath this, there is a horizontal white line, which is approximately 10cm in length and separates the two lines of text. The lower line of text contains the word ‘Tutors’ in clear white and full capital letters. The font size is minimally smaller than that used for the word ‘BlackStone’, however there are larger spaces separating the letters ensuring that the width of ‘Tutors’ is equivalent to the width of ‘BlackStone’.
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